We were born in 2018, holding fast to the idea that the fragrance industry was in dire need of a change. When we looked around, all we saw was a sea of sameness: outdated archetypes of femininity and masculinity paired with images of luxury that didn’t relate to our own lives.
We are not the supermodel emerging from a pool of gold. We are real, raw, and human. We are imperfect and complex in ways that cannot be contained.
Isn’t it about time your signature scent reflected that?
is to create scents that resonate with the people, because from start to finish, their voices served as our muse.
We were born to defy categorization and gender binaries, forging ahead as a collective and creating a world where everyone can belong.