We were born in 2018, holding fast to the idea that the fragrance industry was in dire need of a change. When we looked around, all we saw was a sea of sameness: outdated arc hetypes of femininity and masculinity paired with images of luxury that didn’t relate to our own lives.
We are not the supermodel emerging from a pool of gold. We are real, raw, and human. We are imperfect and complex in ways that cannot be contained. Isn’t it about time your signature scent reflected that?
For a fragrance to be considered “all-natural,” it must be made with 100% natural ingredients. This vastly limits the notes available, as well as the olfactive profiles we can create. Additionally, all-natural is not the most sustainable option, as it means suppliers must constantly farm the land for ingredients.
While we’re not 100% natural, we do sustainably source all ingredients, partnering with small-batch farmers across the globe to ensure we’re working best possible ingredients - all the time.
Designed for the rebel in all of us, Confessions of A Rebel is the first ever fragrance brand built in collaboration with over 50,000 American consumers. Through our unique co-creation process we’re putting the power back into the hands of the people and giving them a voice in the entire development cycle - from start to finish. The result? Fragrances that are raw, bold, messy, and so damn beautiful.
Smells like a revolution