OUR STORY
We were born in 2018, holding fast to the idea that the fragrance industry was in dire need of a change. When we looked around, all we saw was a sea of sameness: outdated archetypes of femininity and masculinity paired with images of luxury that didn’t relate to our own lives.
We are not the supermodel emerging from a pool of gold. We are real, raw, and human. We are imperfect and complex in ways that cannot be contained.
Isn’t it about time your signature scent reflected that?
Designed for the rebel in all of us, Confessions of A Rebel is the first ever fragrance brand built in collaboration with over 50,000 American consumers. Through our unique co-creation process we’re putting the power back into the hands of the people and giving them a voice in the entire development cycle - from start to finish. The result? Fragrances that are raw, bold, messy, and so damn beautiful.
Smells like a revolution.
OUR MISSION
is to create scents that resonate with the people, because from start to finish, their voices served as our muse.
We were born to defy categorization and gender binaries, forging ahead as a collective and creating a world where everyone can belong.
